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SEOmoz Acquires Twitter Analytics Company Followerwonk

By , August 20, 2012


The acquisition actually took place back in June, though SEOmoz founder Rand Fishkin has had his eye on Followerwonk for a while now. This announcement comes as their integration is complete and they’ve upgraded Followerwonk’s infrastructure to support the influx of new users.

The deal was worth $1-4 million, though Fishkin could not be more specific. “Normally, I like to be wholly transparent about everything we do here at SEOmoz, and that would include acquisitions. However, in this case, I can’t reveal all the details around the transaction,” he wrote in the announcement.

This was SEOmoz’s first major acquisition and Fishkin hinted at more to come.

On his plans for Followerwonk, Fishkin said, “As for the months ahead – Peter and his team will be working with us to spec out a roadmap for new features, upgrades, and data inside the product.” As its own product, Followerwonk has a limited lifespan.

“For the next 6-9 months, expect to see Followerwonk exist as its own product, separate from SEOmoz (though connected to your PRO account),” Fishkin said. “In the further future, we’ll likely be doing more work to bake the products together and present a unified analytics experience.”

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This entry was posted on August 20, 2012 by in Informative and tagged , .